- All major Search engines favor websites that are
updated consistently. A well defined website maintenance strategy
positioning/ranking for your website.
- A website is ‘live’. It needs to share the latest
information about your business. It must hold customer interest.
Outdated and obsolete
information on a website is a proven deterrent to
current and prospective customers.
- Even small websites with information that does not
change much, often face bottlenecks with small issues like forms not
working, or broken
links. This hampers small but crucial day−to−day
functioning of the website. Fixing these yourself is time−consuming and
Poorly functioning websites negatively impact your
- A large website that with many sections, feeds, and
adjustments demands regular and timely maintenance. A single change on a
often has a ripple effect on multiple aspects your
website. This is where consistent testing of the website’s total
function is crucial.